Protecting the workforce behind exceptional patient care.
CARE was founded to support the people, practices, and communities that make quality healthcare possible.
Our StorySchedule a Consultation
A stronger healthcare workforce for a healthier tomorrow.
Our mission is to empower private healthcare practices with integrated workforce solutions that support their people, strengthen their operations, and create the stability needed to deliver exceptional patient care.
People First
We invest in the people who power patient care.
Integrated Solutions
We connect essential workforce functions.
Lasting Impact
We build sustainable workforce infrastructure.
Built from experience.
Driven by purpose.
CARE grew from founder Bianca Cooper’s firsthand understanding of the pressures healthcare practice owners face. Her family’s experience with a major health crisis and its impact on a dental practice reinforced a central conviction: strong patient care depends on protecting the business and people behind it.
That conviction inspired an integrated, people-centered approach to workforce management that helps private practices build greater resilience.
Connect With Our Team →I founded CARE to protect the business behind patient care — because someone has to be looking out for the people who spend their lives looking out for everyone else.”— BIANCA COOPER
FOUNDER & CEO
Meet the Executive Team
Our leadership team brings together expertise in healthcare operations, finance, sustainability, and legal strategy to deliver innovative workforce solutions for today and a stronger healthcare industry for tomorrow.
Bianca Cooper
Founder & CEOBianca founded CARE to help private healthcare practices build more resilient workforce operations. Her background in human resources, operations, and training informs CARE’s integrated approach to protecting the people and systems behind patient care.
Lennox Smith
Chief Financial OfficerLennox supports CARE’s financial oversight, planning, and operational sustainability, helping align financial discipline with the organization’s growth objectives.
William Russell
Vice President of SustainabilityWilliam supports CARE’s sustainable growth, strategic relationships, and long-term client partnerships, connecting organizational goals with practical workforce solutions.
Aviana Cooper
General CounselAviana advises CARE on legal strategy, contractual matters, compliance considerations, and organizational governance, helping establish a strong foundation for client relationships.